A familiar beagle is giving New Yorkers a reason to stop by an adoption center next week. Best Friends Animal Society and Peanuts are hosting a two-day pop-up in SoHo, and the adoptable dogs and cats are the real draw.
The Peanuts pop-up runs Friday, October 23, and Saturday, October 24, 2026, at the Best Friends Pet Adoption Center, 307 West Broadway. Hours are 11 a.m. to 7 p.m. Eastern both days. You’ll need to RSVP, and Best Friends says it will email you a unique QR code to get in.
If you’re thinking about adopting, the most useful thing waiting for you is a conversation. Which dog might suit your home? What does the staff know about that dog? What do you still need to find out before you decide? Snoopy may get you through the door, so give yourself time for those questions once you’re inside.
What visitors can expect
Best Friends lists photo opportunities with Snoopy’s siblings, Peanuts x Best Friends tote and hat giveaways, and an exclusive Best Friends hat while supplies last. The event page doesn’t say how the photo opportunities will be set up. Think of the giveaways as a possible bonus, not something every visitor is guaranteed to take home.
According to the event page, signing up also gets you early access to limited-edition Peanuts x Best Friends merchandise. That doesn’t tell us what, if anything, will be sold at the pop-up or what it will cost.
The official events calendar confirms the Friday and Saturday hours and the registration requirement. The center usually welcomes walk-ins, but for these two days, follow the pop-up’s RSVP instructions. Keep the confirmation email somewhere you can find it quickly before you head out.
The idea behind the Peanuts partnership
Best Friends and Peanuts announced their collaboration on August 3. Its theme is individuality. Snoopy and his five siblings, Spike, Belle, Olaf, Andy and Marbles, are meant to nudge people toward getting to know shelter pets one by one.
In that announcement, Best Friends CEO Julie Castle described the partnership as a way to bring adoption to new audiences. Melissa Menta, senior vice president of global brand and communications at Peanuts Worldwide, pointed to the siblings’ different looks and personalities as the link to real dogs.
The SoHo event is one piece of that ongoing partnership. The organizations said the collaboration would include events, a public service announcement and merchandise.
Call ahead if you have a particular dog in mind
One detail on the New York City center’s website is easy to miss: many of its dogs live in foster homes. Best Friends recommends calling ahead if you want to meet a specific dog. An online profile doesn’t mean that dog will be at the SoHo center when you walk in.
The center’s adoption page explains the separate process for pets in foster care. You start by filling out an adoption survey, and an adoption specialist will get back to you by phone or email within 48 hours. Best Friends is also clear that a survey doesn’t hold a pet. Animals on-site are adopted first come, first served.
So keep the two steps separate as you plan. The event RSVP gets you the QR code for entry. The adoption survey starts an adoption conversation. Neither one reserves a particular animal.
If one dog has already caught your eye, ask the center where that dog is staying and how a meeting would work.
Give the adoption conversation some room
Best Friends describes its usual adoption process as choosing a pet, filling out an application and meeting with an adoption counselor. Use that meeting to describe your real household, including your daily schedule and any animals who already live with you.
Bring a few questions that matter to you. What has the team noticed about this dog’s everyday routine? Has any of it come from a foster home? What’s still unknown? If something in a profile isn’t clear, ask what it means day to day.
Be just as clear about what you can offer. If you work away from home, have stairs to manage or share care with someone else, say so. Those details are worth talking through before you decide, not putting off because the event feels exciting.
You can enjoy the Peanuts theme and still take the decision seriously. If you leave with important questions unanswered, ask how to follow up. The event lasts two days. Life with a dog deserves a longer view.
Check the costs and visit details
The center currently lists standard adoption fees of $100 for an adult dog and $150 for a puppy six months or younger. Those are its published standard rates, not a confirmed price for the pop-up. Ask the center what applies to the animal you’re considering.
The partnership announcement included an adoption-fee waiver for August. That was an August promotion, and it doesn’t mean there’s a waiver in October. The current event listing also doesn’t give an admission price, and an RSVP requirement on its own doesn’t answer the cost question.
If you have questions about fees, access needs or whether you can bring your own pet, contact the center before you go. The published contact details are 929-777-3016 and adoptnyc@bestfriends.org. Plan your trip around the event’s West Broadway address, and check the official listing again before you leave.
Three things to remember
- The pop-up runs October 23–24, 11 a.m. to 7 p.m. Eastern, at 307 West Broadway in SoHo. RSVP to receive your entry QR code by email.
- Call ahead about a particular dog. Many live in foster homes, and an adoption survey doesn’t hold a pet.
- Confirm costs directly, and leave time to talk with an adoption counselor about the dog and your household.
